Media Advisory BCCI statement on IPL Sponsorship BCCI and Pepsico have had a long-standing cordial relationship. Pepsico has raised certain concerns with the BCCI. BCCI has assured that steps will be taken to address the concerns and will work necessary solutions in the interests of the league as well as Pepsico. As part of the process BCCI and Pepsico have been in amicable discussions and further update will be shared in due course.