MEDIA RELEASE The Marketing Committee of the BCCI met in Chennai today, to decide the Media Rights of the Pepsi IPL for the US Region for the 3-year period, 2015 to 2017. 3 bids were received by closing time from M/S Willow, Times Internet and ESPN. The rights were awarded to M/S ESPN INC at a total fee of USD 12.4 million for the 3-year period. “We are delighted to have entered into a strategic partnership with one of the leading platforms of global sport, M/S ESPN, which will deliver the widest possible reach ever for the Pepsi IPL in the United States,” Sanjay Patel, Hony. Secretary, BCCI, said. BCCI