Fortunately, the digital world offers the ability to easily get to know your enemy, and your own brand perceptions, before even considering battlefield moves. Marketers can now equip themselves with an effective set of tools to anticipate changes in the fast-evolving consumer landscape.

In APAC, consumers are experiencing heavy growth in internet connectivity, particularly on mobile. That means billions of potential customers are having discussions online day and night.

As a marketer, you can tap into these to discover the latest emerging trends, insights about competitors, and consumer reactions and opinions about your brand or new campaign, along with a whole range of varied insights about your industry and target audience.

Listening to consumer conversations online helps you gain deep insights about their motivations and behaviors, which can help you design more targeted and engaging marketing campaigns. With Digital Consumer Intelligence at your command, you can tap into billions of conversations on various data sources. It’s the ultimate way to know yourself and know your enemy.

The All-India Senior Selection Committee met in Mumbai to pick India A squad for the upcoming five-match one-day series against South Africa A. The one-day series will be played at The Sports Hub, Thiruvananthapuram and all five matches will be telecast live.

India A team for 1st, 2nd and 3rd one-day: Manish Pandey (Captain), Ruturaj Gaikwad, Shubman Gill, Anmolpreet Singh, Ricky Bhui, Ishan Kishan (wicket-keeper), Vijay Shankar, Shivam Dube, Krunal Pandya, Axar Patel, Yuzvendra Chahal, Shardul Thakur, Deepak Chahar, Khaleel Ahmed, Nitish Rana

India A team for 4th and 5th one-day: Shreyas Iyer (Captain), Shubman Gill, Prashant Chopra, Anmolpreet Singh, Ricky Bhui, Sanju Samson (wicket-keeper), Nitish Rana, Vijay Shankar, Shivam Dube, Washington Sundar, Axar Patel, Rahul Chahar, Shardul Thakur, Tushar Deshpande, Ishan Porel

MSK Prasad

Chairman, All-India Senior Selection Committee